Q.1 People with low uncertainty avoidance _________.
A. are open to new ideas
B. tend to avoid people
C. are restricted to new ideas
D. None of the options
Ans : are restricted to new ideas
Q.2 People possessing this cultural trait take initiative and make their own decisions.
A. Collectivistic
B. Individualistic
C. High Power Distance Index
D. None of the options
Ans : Individualistic
Q.3 User Persona is a __________.
A. Qualitative Approach
B. Quantitative approach
C. None of the options
Ans : Qualitative Approach
Q.4 Expert reviews are conducted during the development phase.
A. True
B. False
Ans : True
Q.5 People from collectivist culture prefer having “most popular” categories, testimonials, or social media sharing options to gather instant and personal feedback from friends.
A. True
B. False
Ans : True
Q.6 People with low uncertainty avoidance are restricted to new ideas.
A. True
B. False
Ans : False
Q.7 Questionnaire mode of approach is a qualitative research.
A. True
B. False
Ans : False
Q.8 User Persona is a quantitative approach.
A. True
B. False
Ans : False
Q.9 The objective of user research is _________________.
A. Not to find mind-blowing, interesting revelations that would please the audience of a user-research presentation
B. To obtain a knowledge of the users, their jobs, the technology and tools they utilize, and the environment in which they do their tasks
C. Both the options
Ans : To obtain a knowledge of the users, their jobs, the technology and tools they utilize, and the environment in which they do their tasks
Q.10 This is an additional deliverable that gathers all recommendations together in a simple table format—usually in Word or Excel—with a summary of the findings that led to each recommendation and, often, a severity rating for each issue.
A. Findings Document
B. Detailed Report
C. Findings and Recommendations Matrix
D. Quick Report
Ans : Findings and Recommendations Matrix
Q.11 Which of these techniques are used exclusively for designing hierarchy?
A. Persona
B. Storyboard
C. Card Sorting
D. None of the options
Ans : Card Sorting
Q.12 The techniques used to evaluate the hierarchy of a website are ___________.
A. Moderated and Unmoderated testing
B. Storyboarding and Persona Development
C. Card Sorting and Tree Testing
D. None of the options
Ans : Card Sorting and Tree Testing
Q.13 A Stakeholder is _____________.
A. The end user
B. Either user or client
C. Anyone with an interest in the project output
D. The client
Ans : Anyone with an interest in the project output
Q.14 A/B testing is done for specific aspects of hierarchy alone.
A. True
B. False
Ans : True
Q.15 If time is a constraint, the quickest deliverable format is an email message or word document.
A. True
B. False
Ans : True
Q.16 Expert Review is done by end users.
A. True
B. False
Ans : False
Q.17 Surveys and questionnaires are primarily used for collecting information from a large number of users.
A. True
B. False
Ans : True
Q.18 User Research means ___________.
A. you don’t have to make things up
B. you can be more confident that you are making the right opportunity-cost tradeoffs
C. you can have data to hold up against others’ opinions
D. All of the options
Ans : you can be more confident that you are making the right opportunity-cost tradeoffs
Q.19 It is a sequential art, where images are arrayed together to visualize the story.
A. Card Sorting
B. Artboard
C. Storyboard
D. None of the options
Ans : Storyboard
Q.20 Which technique involves having an experienced evaluator using their knowledge for testing products?
A. Usability Testing
B. Benchmarking
C. Expert Review
D. Stakeholders Interview
Ans : Expert Review
Q.21 A process that emphasizes the tasks users must perform and the situation in which the tasks are performed is __________.
A. Questionnaires
B. Surveys
C. Task Analysis
D. Contextual Interview
Ans : Task Analysis
Q.22 A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.
A. True
B. False
Ans : True
Q.23 For users from other nationalities, it is enough to offer a product translated in their respective languages.
A. True
B. False
Ans : False
Q.24 Tree testing is not similar to card sorting.
A. True
B. False
Ans : False
Q.25 User Research is the first step of a UX design process.
A. True
B. False
Ans : False